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Shobha is the founder of PROCLAIM, a line of earth-conscious, inclusively designed intimates out of Los Angeles. Born and raised in St. Louis, she is the proud daughter of South Asian immigrants. Shobha studied business in college and began her career in marketing and supply chain management. She started PROCLAIM after growing frustrated with the lack of diverse nude options in lingerie for women of color. Shobha is on a mission to revolutionize the color nude by rethinking representation and ethics in fashion.